A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.
PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope; we need to feel that everything is going to get brighter – this is essential to the human spirit
As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.
Emboldening the spirit, the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard. A combination of color whose ties to insight, innovation and intuition, and respect for wisdom, experience and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.
ABOUT PANTONE COLOR OF THE YEAR
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention.
ABOUT THE PANTONE COLOR INSTITUTE™
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
Color Formula & Guides
The Pantone Color of the Year 2021 can be found in the following color systems:
How to use PANTONE Color of the Year 2021
We have created five unique color palettes featuring PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating to help you bring this year’s special shades into your designs. Each palette conveys a different mood, illustrating the versatility of Ultimate Gray + Illuminating, and is supported by three suggested color combinations.
GET THE ULTIMATE GRAY + ILLUMINATING PALETTES
Pantone Connect, a digital color platform for designers available on web, via mobile apps, and as an extension for Adobe® Creative Cloud®, includes five different pre-loaded color palettes featuring Ultimate Gray + Illuminating. These Color of the Year-themed palettes, along with every other Pantone Color, are available to share, save and use in your design files within Adobe Photoshop®, Illustrator®, and InDesign®. With a free Pantone Connect account, designers can access many other time-saving features to find inspirational colors, save color palettes, and design with achievable Pantone Color.VISIT PANTONE CONNECT ON THE WEB